All About Product Still Life Photography
Product still life photography is perhaps one of the most effective marketing tools in the entire world. Many people are visually stimulated. It's one thing to tell someone how wonderful a product is, but actually showing it to them in the most attractive light possible is a whole other level of appeal. A still life photographer working to help show off a product of any kind has the substantial task of making as many people as possible feel that it's something they need in their lives as soon as possible immediately upon laying their eyes on it.
It's easy to underestimate the role of promotional imagery in helping the sale of products. After all, if it's something you want or need, you're going to buy it, right? Perhaps that's the case for some consumers who truly know exactly what they're going to purchase as soon as they march into a store, but very few people actually fall into that category. Your average department store might have between three to eight options per product type, and sometimes even more. More often than not, the item that happens to look best on the packaging will win out.
Just think about it. Let's say there's a parent that's seeking out a building toy set for their 8 year old, video game loving child. LEGO manufacturers Minecraft sets, whereas Mega Blocks manufacturers Halo sets, and there are even more choices in between. With products like those, you don't really get a good look at the actual item. You'd only see a bunch of scattered pieces in bags anyway, so it's entirely up to the promotional imagery on the boxes to help the parents decide which one happens to look the most fun. A good product still life photographer is the one that's going to produce the most colorful, well lit shots that also happen to capture what about the toy makes it the most fun.
A big part of product still life photography is also to spur on impulse buys, purchases that a consumer didn't even really plan on. This often comes about after being exposed to print advertising like the bulk flyers that tend to be delivered to mail boxes every Sunday, or even in the ads that display along the side columns of websites. When well photographed, a given item is going to capture the attention of a wide array of potential new customers that will be inspired to spend their hard earned cash on it as soon as possible.
It really goes on and on, and examples can be found everywhere. One example in particular that's often talked about lies within fast food menus, where every possible selection looks impeccably prepared compared to the hastily put together mess that's often handed over at the counter or drive thru menu. Deceptive or not, that's effective marketing in a nutshell, and there's no way to deny that still life photography is - and will always be - one of its cornerstones.
For more info on specific types of product go to About Timothy
It's easy to underestimate the role of promotional imagery in helping the sale of products. After all, if it's something you want or need, you're going to buy it, right? Perhaps that's the case for some consumers who truly know exactly what they're going to purchase as soon as they march into a store, but very few people actually fall into that category. Your average department store might have between three to eight options per product type, and sometimes even more. More often than not, the item that happens to look best on the packaging will win out.
Just think about it. Let's say there's a parent that's seeking out a building toy set for their 8 year old, video game loving child. LEGO manufacturers Minecraft sets, whereas Mega Blocks manufacturers Halo sets, and there are even more choices in between. With products like those, you don't really get a good look at the actual item. You'd only see a bunch of scattered pieces in bags anyway, so it's entirely up to the promotional imagery on the boxes to help the parents decide which one happens to look the most fun. A good product still life photographer is the one that's going to produce the most colorful, well lit shots that also happen to capture what about the toy makes it the most fun.
A big part of product still life photography is also to spur on impulse buys, purchases that a consumer didn't even really plan on. This often comes about after being exposed to print advertising like the bulk flyers that tend to be delivered to mail boxes every Sunday, or even in the ads that display along the side columns of websites. When well photographed, a given item is going to capture the attention of a wide array of potential new customers that will be inspired to spend their hard earned cash on it as soon as possible.
It really goes on and on, and examples can be found everywhere. One example in particular that's often talked about lies within fast food menus, where every possible selection looks impeccably prepared compared to the hastily put together mess that's often handed over at the counter or drive thru menu. Deceptive or not, that's effective marketing in a nutshell, and there's no way to deny that still life photography is - and will always be - one of its cornerstones.
For more info on specific types of product go to About Timothy